Back in 2011, phone cases were boring.
Like, really boring.
So we took your Instagram photos (the ones that actually mattered) and turned them into something you could hold. Casetagram was born.
And just like that, a new way of personalizing tech started.
Fifteen years later, with 20 million devices protected, 300+ collabs, and 70+ stores. BLACKPINK in your pocket. The Louvre in your hands.
Pokémon with you everywhere. Your favorite artists, your favorite characters, your favorite you all right there,
all the time.
So this year, we're saying thank you. 15 drops for 15 years. New collabs. Old favorites and stuff you haven't seen yet.
All for you.
(Seriously, thank you.)
We started with one idea:
what you carry should feel like you.
Here's how that idea grew.
Back when phone cases were boring,
our co-founder Wes Ng created Casetagram: custom cases from your Instagram photos (brunch, pets, sunsets!) A new era of fun, personalized tech was born.
Talk about a year. We hit 600,000 downloads in
the app store.
they wanted their artists, their teams, their everything. So we started building the platform to make it happen.
We launched in Japan. We did a COACH collection at Colette Paris. For a phone case company, we were doing alright.
New logo. New era. We did collabs with DHL, VETEMENTS, and sacai. A shipping company, a fashion house, and a Japanese label. The world of phone cases was getting a lot more interesting.
We opened our first store in Hong Kong and launched the world's first 100% compostable case. We planted a tree for every one sold. The world was weird, but we kept making an impact.
Started RE/CASETiFY upcycling old cases into new ones. Collaborated with the Louvre, Netflix, NBA, BLACKPINK. art, sports, K-pop, streaming. All on your phone. Wild year.
We were nominated for Fast Company's "World Changing Ideas Award". Launched the Bounce Case. Opened in Seoul. Our cases were bouncing. Honestly, so were we.
Bounce Case won Gold at the New York Product Design Awards. 156 drops. 21.3-foot falls. 6x Military Grade. We tested it a lot. Opened a multi-level store in Osaka.
Opened CASETiFY DOSAN in Seoul our first global flagship. And a store with the Louvre in Paris. 55 stores now. 9 countries.
Launched Essentials minimalist, everyday cases.
TAKASHI MURAKAMI x CASETiFY. Need we say more.
20 million devices protected. 70+ stores. Still here. Still making cases. Still making it fun.
Thank you. Seriously.
New co-labs. Returning legends. Products we've never made before.
Each one celebrates 15 years of CASETiFY
and each one's for you.
Some are here now. Some are coming soon.
A few we're keeping secret (for now).
Keep checking back. Tell your friends.
Set a reminder. Whatever you need to do.
Just don't miss one.
